Based on recent headline ratings, 86% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score86%

Santa Cruz County declares Oct. 7 'Phil Gomez Day' – KSBW

SANTA CRUZ, Calif. —. On October 7, 2022, Phil Gomez’s last day at KSBW 8 before he retires, Santa Cruz County celebrated the longtime reporter by …

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