Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

Downed Tree Kills 72-Year-Old in Santa Cruz – NBC Bay Area

A downed tree killed a person in Santa Cruz Saturday afternoon, the California Department of Parks and Recreation said.

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%