Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

Santa Cruz County Storm Central: Read the latest updates on Wednesday's storm

* Year-to-date Oct 1, 2022 through Jan 3, 2023. Source 2022-23: California Irrigation Management Information System (CIMIS), Station 104 (De Laveaga)

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%