Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score63%

In Santa Cruz County, residents brace for what could be the worst of the storm

The Pajaro River in Santa Cruz County swells with runoff on Wednesday amid this … river that swept through Northern California over the weekend.

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    About the Score

    Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score63%