Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

Hurricane-force wind gusts blow through California as part of the 'bomb cyclone' hitting the coast

Evacuation orders have been issued for sections of Santa Barbara and Santa Cruz in preparation of the powerful storm. In Santa Barbara County, …

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%