Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score63%

Massive storm lashes Northern California, bringing winds, power outages, evacuations

Santa Cruz County has already suffered $10 million in damage from recent storms. The sheriff’s office also issued evacuation warnings in the northern …

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    About the Score

    Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score63%