Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score63%

AT&T Pebble Beach Pro-Am returns to action this week – Press Banner | Scotts Valley, CA

The Press Banner has served Santa Cruz County’s San Lorenzo Valley and Scotts Valley for 60 years. It is the only weekly newspaper in Scotts …

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    About the Score

    Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score63%