Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score63%

UCSC set to open new arts and cultural hub on Santa Cruz's Westside

The Institute of the Arts & Sciences opens its beautiful new Westside space Sunday, marking a new effort on the part of UC Santa Cruz to engage …

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    About the Score

    Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score63%