Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score63%

Santa Cruz football legend John Kirby, 81, dies – East Bay Times

Jarrin’ John Kirby, an iconic Santa Cruz High football player in the late 1950s, died in his sleep Saturday … 1 ranking in Northern California.

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    About the Score

    Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score63%