Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

More rain? Yet another atmospheric river on collision course with California – Lookout Santa Cruz

Yet another atmospheric river on collision course with California. File image of rain dripping down window. (Kevin Painchaud / Lookout Santa Cruz).

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%