Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

Santa Cruz County braces for latest atmospheric winter – Yahoo News

Following a winter that included multiple strong storms and the most snowfall in years, residents in Santa Cruz County are preparing for what is …

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%