Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

Rain and snow continue pounding California with more torrential weather on the way – NBC News

Main Street in Soquel, a community of around 9,900 in Santa Cruz County, washed away. In Kernville, northeast of Bakersfield, evacuation orders were …

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%