Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

In the Deluged Mountains of Santa Cruz, Residents Cope With Compounding Disasters

In 2020, a wildfire burned through parts of the Santa Cruz mountains. Now, the Central California coast has been inundated by a string of …

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%