Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score71%

Lookout PM: News quiz, how you can help Pajaro, and Student Housing West approved

Our weekday evening look at the news, both here in Santa Cruz County and beyond. … Builder of the Year: Isabel Contreras, founder of Mi Gente CA.

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    About the Score

    Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score71%